On August 12, 2025 , pop icon Taylor Swift officially announced her highly anticipated twelfth studio album , The Life of a Showgirl , during a special midnight edition of the New Heights podcast hosted by Travis and Jason Kelce People.com EW.com The Washington Post . The dramatic reveal came at 12:12 a.m. ET , in keeping with Swift’s long-standing affinity for the number 12 People.com TIME The Washington Post . The Grand Reveal In the teaser clip, Taylor opened a mint-green briefcase emblazoned with her initials “T.S.” , unveiling the blurred album cover while declaring, “This is my brand new album, The Life of a Showgirl .” The Empire State Building was lit in vivid orange —a key visual element tied to the album’s theme—symbolizing the start of a fresh artistic chapter People.com The Australian The Washington Post . Fans had been piecing together clues in the days leading up to the announcement—from cryptic countdowns and orange-themed imagery to repeated hints of 12—spotl...
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